Why Choose Stuller?
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Flexible 3C Designs
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Restyling Stories
My mother gave me her heirloom wedding set because she knew I loved it. Her platinum engagement ring had an emerald center with tapered baguette accents. The most special thing about my engagement ring is that my fiancé was a part of the restyling process. He chose a 14K yellow gold shank with a platinum head to hold the stones more securely. My ring has an emerald-shaped center with two emerald-shaped accents. I love the two-tone look because it really makes the stones pop.
Shop Bridal CollectionRestyling Stories
Something that holds a special place in my heart is my great-grandmother's engagement ring that she passed down to me many years ago. When the day came that I was planning my wedding day jewelry, I knew exactly what I wanted to do. The diamond from my great-grandmother’s ring was repurposed into a beautiful pendant that I wore on my wedding day, and the memory of my great-grandmother will be with me for years to come.
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Selling Solutions
Give your customers the flexibility to restyle their fine jewelry with a curated assortment of our best-selling classic, vintage-inspired, and ever&ever® selling solutions. Each piece within the selling systems is a flexible 3C design, which allows you to choose the stone type, shape, and size as well as the metal quality and color — a one-of-a-kind personalization experience. Each design can be further customized using CounterSketch® or Modify a Style through Stuller’s CAD/CAM Services.
All Your Jewelry Restyling Needs
Stuller offers all the resizing and restyling tools and supplies you will need to transform any piece of jewelry.
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FAQ
When would a customer look for restyling options?
Bridal purchases and divorce are two of the primary situations for restyling jewelry. In the last 10 years, the shopping behavior of brides has changed dramatically. More than 80 percent of bridal purchases today are custom in some way; 51 percent are customizing an existing style while 32 percent of brides opt for completely custom styles. After a divorce, women often restyle their diamond wedding set into a new, non-bridal ring that suits their new status.
Why should I offer customization services?
Eighty percent of customers buy the stone and the setting together from the same jeweler. This means if you’re not offering customization services, your customers are far more likely to go a competitor or buy a stone from you and get a custom ring somewhere else.
How profitable is the custom jewelry industry?
Custom jewelry is an $8.5 billion industry in the United States and is recession proof. Worldwide it is an $18 - 21 billion industry and growing fast.
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The key is to look past the surface of the old piece and look at what it could be. We may take a ring and reimagine the whole design, or we might just take bits and pieces, such as the texture, and incorporate that into something new.
Acadian Estates: Heirlooms in the Making
Sometimes, people have jewelry passed down to them that isn't their style. It's sentimental, and they do want to wear it. So, they'll bring it to us, and we'll restyle it into something they really like and is special to wear.
Reminders and Tips for Ring Repair
Expanding your ring repair services with the right tools will lead to increased sales and a loyal customer base. Whether you are resizing, restyling, resetting, or reshanking, you can easily have the necessities on hand.